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by: David F. Swensen List Price: $30.00 Amazon.com's Price: $19.80 You Save: $10.20 (34%) as of 07/29/2010 14:51 EDT Used Price: $3.25 Collectible Price: $7.48 Third Party New Price: $7.49 Availability: Usually ships in 24 hours This item ships for FREE with Super Saver Shipping. Binding: Hardcover Dewey Decimal Number: 332.6327 EAN: 9780743228381 ISBN: 0743228383 Label: Free Press Manufacturer: Free Press Number Of Items: 1 Number Of Pages: 403 Publication Date: August 02, 2005 Publisher: Free Press Studio: Free Press Features: ISBN13: 9780743228381 Condition: New Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Accessories: Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment, Fully Revised and Updated Related Items: Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment, Fully Revised and Updated The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk Winning the Loser's Game, Fifth Edition: Timeless Strategies for Successful Investing A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Revised and Updated) The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books. Big Profits) see more Alternate Versions: Click to Display Browse for similar items by category: Click to Display Editorial Review: Product Description: The bestselling author of Pioneering Portfolio Management, the definitive template for institutional fund management, returns with a book that shows individual investors how to manage their financial assets. In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual-fund industry consistently fails the average investor. From excessive management fees to the frequent "churning" of portfolios, the relentless pursuit of profits by mutual-fund management companies harms individual clients. Perhaps most destructive of all are the hidden schemes that limit investor choice and reduce returns, including "pay-to-play" product-placement fees, stale-price trading scams, soft-dollar kickbacks, and 12b-1 distribution charges. Even if investors manage to emerge unscathed from an encounter with the profit-seeking mutual-fund industry, individuals face the likelihood of self-inflicted pain. The common practice of selling losers and buying winners (and doing both too often) damages portfolio returns and increases tax liabilities, delivering a one-two punch to investor aspirations. In short: Nearly insurmountable hurdles confront ordinary investors. Swensen's solution? A contrarian investment alternative that promotes well-diversified, equity-oriented, "market-mimicking" portfolios that reward investors who exhibit the courage to stay the course. Swensen suggests implementing his nonconformist proposal with investor-friendly, not-for-profit investment companies such as Vanguard and TIAA-CREF. By avoiding actively managed funds and employing client-oriented mutual-fund managers, investors create the preconditions for investment success. Bottom line? Unconventional Success provides the guidance and financial know-how for improving the personal investor's financial future. Customer Reviews Average Rating: Rating: - Revised Asset Allocations I'm a huge fan of this book, and I follow the outlined plan for my retirement investing. If you're like me, you'll want to know that in the March/April issue of Yale Alumni Magazine, Swensen suggests that economic conditions might call for a modest revision. He recommends that investors have 15 percent of their assets in real estate investment trusts, and raise their investment in emerging-market stock funds to 10 percent. Rating: - Will save you thousands in hidden costs Really great book. Will seriously save you thousands (if not tens of thousands) of dollars over a lifetime of investing. I just doesn't make sense to give up 1% or more in investment fees each year for no expected benefit. Well written book too. Rating: - Excellent overview for managing your own funds Swensen does a great job covering two topics - Asset Allocation and the pitfalls of security selection. Rating: - red pill The advice in this book came just in time for me. Seriously. I read it then I moved my dough out of Merrill the very week in 2006 that they announced record earnings. I sure was right that something bad was going on, huh? I'll never use a manager again. Thanks to my firing the manager and following the plan described on a single page near the front of this book I was diversified when the current crisis hit us all. Makes me angry to think about what could have happened. Read More Rating: - Finally an investment plan for the rest of us! I have been investing in mutual funds for 30 years without making money. Now I know why and know what to do about it. The book is divided into three sections: Asset Alocation, Market Timing and Security Selection. In the "Asset Alocation" section David Swensen clearly describes each of the core assets that he recommends for a diversified investment portfolio for those of us who don't have a staff of investment analysts. He describes the risks, how the forces that move ... Read More see more