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Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth
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by: Inder Sidhu  List Price: $24.99 Amazon.com's Price: $14.74 You Save: $10.25 (41%)as of 09/06/2010 21:07 EDT Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 338.762139810973 EAN: 9780137083640 Edition: 1 ISBN: 0137083645 Label: FT Press Manufacturer: FT Press Number Of Items: 1 Number Of Pages: 224 Publication Date: June 06, 2010 Publisher: FT Press Studio: FT Press Features:
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Browse for similar items by category: Click to Display Editorial Review: Product Description: “Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.” —Jeff Immelt, Chairman and CEO, GE “The best business books build around a single idea, often contrarian and counterintuitive. Everyone knows you can’t have your cake and eat it, too. One of the first things you learn at business school is that management is about making difficult choices. Well, not always. This book persuades the reader that in decision making ‘and’ is often better than ‘or.’ Well worth the read.” —Sir Terry Leahy, CEO, Tesco “Companies are often confronted with false choices, such as disruptive or sustaining innovation and optimization or reinvention. This book draws on Cisco’s impressive track record over the last decade to illustrate that the correct strategy is always to do both.” —Ratan Tata, Chairman, Tata Group “I have a very short personal list of ‘most-admired companies,’ and Cisco is one of them. Its management team has figured out how to break many ‘either-or’ tradeoffs that limit most companies’ abilities to innovate and grow. This book is a lucid, cogent chronicle of how they do this. Your entire management team should read it.” —Clayton Christensen, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author of The Innovator’s Dilemma “Insightful recommendations from a key executive within Cisco, the game-changing leader in networking for the Internet.” —Garth Saloner, Philip H. Knight Professor, and Dean, Graduate School of Business, Stanford University “Doing Both brings together many powerful lessons behind the story of Cisco, a company with a long record of delivering consistent innovation and strong business results. I encourage senior executives to embrace the challenges presented in this thoughtful book.” —Dominic Barton, Global Managing Director, McKinsey & Company Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both. When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best strategy. Then, drawing on Cisco’s hardwon insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for “doing both” in your organization, too. Win by Doing Both! • Sustaining and Disruptive Innovation • Existing and New Business Models • Optimization and Reinvention • Satisfied Customers and Gratified Partners • Established and Emerging Countries • Doing Things Right and Doing What Matters • Superstar Performers and Winning Teams • Authoritative Leadership and Democratic Decision Making Average Rating:
 Rating: - A Book on Cisco but Other Companies, too.As a long time channel partner of Cisco, "Doing Both" gave some fascinating insight to Cisco's vision, strategy and execution. In a clear and concise way, Inder took the "Doing Both" approach by not only focusing on Cisco but also weaving in brief stories of other companies challenges, failures and successes, including Disney, Google, IBM, BYD, Whirpool, Harley Davidson and several others. Inder's approach to interleaving these stories made for an easy and interesting read. While ... Read More Rating: - Doing Both: How Cisco Captures Today's Profits and Drives Tomorrow's GrowthAs I was preparing for another (virtual) Sales Meeting this year I was very fortunate to be sent a copy of this book. It really is a remarkable history of Cisco Systems told from the perspective of a great business analyst. As one might expect from a Cisco SVP, there was a bit of selling going on (which I firmly embrace) but you get a look a peek of the dirty laundry as well. We all know that everyone makes mistakes and Cisco has been no exception. What is so remarkable is how the company learned, ... Read More Rating: - Very insightful and apt for today's business environment. A must read!Very insightful and apt for today's business environment. A must read! Inder has delivered a very profound and well thought concept in simple and actionable words. It's interesting how he has articulated that doing both and pursuing competing priorities has a multiplier effect. A great resource for business leaders, executives and managers. Rating:  - An interesting look behind the doorDisclosure: I am a contract writer for Cisco, but I did not have any involvement in this book and have not worked with the author. This book gave me new insights into the company's strategies, operating principles, and business practices. Overall, it is an easy, engaging, and thought-provoking read. But for readers who don't already have a good knowledge of the company and its history, some of the discussion may seem a bit too focused toward insiders. Rating: - Tremendous addition to the business world - Innovator's Dilemma for 2010"Doing Both" is an excellent quick read that explains the details of not only Cisco's meteoric rise from startup to Dow Jones, but how they have managed to stay on top despite the drastic changes in the marketplace that have occured during its lifetime. Building on roots from Christensen's classic book, "The Innovator's Dilemma", this book discusses how Cisco has fostered a culture of true innovation within its own walls. Sidhu emphasizes that a company must be able to produce profit through sustaining ... Read More 
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